Monetizing the 'Presidential Effect'? Trump's Media Company Launches 'Tweet Preview' Privilege for Sale

Trump Media Group has shockingly launched the 'Truth API' service, selling real-time access to tweets 'milliseconds ahead of the public', attempting to directly convert Trump's immense influence into commercial revenue.

Source: Jinshi Data

In March this year, U.S. President Trump posted on his social media about having 'productive' negotiations with Iran, and about 15 minutes later, the oil market saw a $500 million bet. The post subsequently depressed crude oil prices and caused fluctuations in other assets, highlighting the direct impact of Trump's statements on the market.

Surrounding such highly sensitive content, Trump Media & Technology Group (TMTG) announced the launch of a data streaming service called Truth API this Thursday. The company stated that this product will provide clients with 'real-time access to posts from the highest-level accounts on Truth Social', and will push the content 'milliseconds' before the public sees it.

Trump Media & Technology Group is majority-owned by the Trump family and controls the Truth Social platform; Trump himself has 12.9 million followers on the platform. Interim CEO Kevin McGurn said that selling near-instant access to Trump's posts is part of the company's strategy to 'monetize proprietary assets'.

The term API stands for 'Application Programming Interface', which refers to a mechanism that allows two software systems to share information. According to TMTG, before the launch of Truth API, institutions prioritizing tracking influential 'Truth Social' posts 'had relied on manual monitoring'. The company claims that for institutions that highly value obtaining immediate, verified information, Truth API 'fills this gap'.

Trump has frequently posted on various topics such as the Iran conflict and the U.S. stock market through Truth Social, with related content often causing significant volatility in financial markets. As algorithm-driven trading strategies automatically read and respond to his statements, these posts can often lead to the market value of related assets increasing or evaporating by tens of billions of dollars in a short time.

In this trading environment, those who can process new information faster have the advantage. High-frequency trading firms place particular importance on this, as they compete not only for the speed of processing economic data but also track posts on popular forums like Reddit's WallStreetBets.

Most high-frequency trading firms execute tens of thousands of micro-trades daily and invest millions of dollars each year to build physical infrastructure and sign data licensing agreements, all to reduce the time required to complete a trade by a trillionth of a second. Truth API is aimed at such institutional clients willing to pay for speed.

In addition to text posts, Trump also shares videos, photos, and AI-generated content on Truth Social. In February this year, he deleted a post containing a racist meme that depicted Obama and his wife Michelle as monkeys.

Six months before the announcement of Truth API, TMTG had stated that before a proposed $6 billion merger with Google-backed fusion energy company TAE Technologies, the company was considering spinning off Truth Social. TAE Technologies and TMTG had expressed hopes to start construction of a power plant later this year to meet the energy demands brought about by the rapid development of artificial intelligence.

Regarding the commercial arrangements for Truth API, TMTG did not disclose specific pricing standards but stated that it had already signed clients before the official launch in August. Financially, the company reported a net loss of $405 million for the three months ending in March, compared to a loss of $31 million in the same period last year.

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